Our Story

Just like many of YOU - I'm a busy wife, mother, friend, daughter, co-worker, neighbor, volunteer....and scrapbooker!   Four years ago, as a passionate scrapbooker I became frustrated, stressed and guilty with the hobby that I loved so much. Instead of scrapbooking as a creative outlet or something that brought me joy - it started to become just another job on my to do list. It seemed I never had enough time to scrapbook. I put creative pressure on myself to make every page perfect or to compose the most eloquent journaling. I felt guilty for being so behind, and was overwhelmed with so many photos.

In fact, as my children grew it become disheartening as they wanted to see photos or look through albums. I had piles of half finished layouts, photos still on my computer and incomplete albums - but nothing to really tell our story!

With all my supplies, years of scrapbooking, and passion for preserving our memories I had very little to show for it. I started storing my printed photos in divided 4x6 page protectors in a 12x12 album - just so my children could view our photos before I scrapbooked them. I'll never forget the first time we looked through our "album" together - It was amazing to see our children laughing, smiling, and remembering. No patterned paper, no embellishments, no perfectly designed layouts - just our memories and our story. At that moment I realized what my hobby was all about

I loved the concept of simply inserting photos into divided page protectors, along with decorative scrapbook elements, for quick and easy scrapbooking and instant gratification. However, I wanted an even simpler solution for my busy life.  Instead of cutting, cropping, embellishing and creating my own handmade elements from scratch I wanted a product that featured stylish, pre-designed element pieces in just the right sizes (to fit those page protector pockets perfectly!)

And that, my friends, is how the Simple Stories concept was born in 2010...  and we’re thrilled to share our solution with other scrapbookers just like YOU: A system that allows you to balance your hobby with your busy life and products that will help you share your memories in a simple, yet beautiful, way!  


Amber Crowell - Owner & Creative Director